About ROOD


Midway between a creative community and a production studio, ROOD embodies a conceptual and production-led sentiment of collective creation. We particularly focus on aiding the production of emerging creatives from different disciplines, providing a team and space for the work.

Inspired by historical art groups, pre-the digital age, ROOD aims to cultivate a similar communal experience of development, creative exploration, and production. Where under an abstract roof, creatives from different fields work towards a broad vision of images, concepts, and artistic spirits.

We aim to act as a space of engagement and support, where along with the artist we conceptualise, make, and distribute the work.


Our Team:

 ROOD was built by four university friends who wanted to depart from the solitary standards of their courseworks and instead develop a communal experience of artistic exploration and making.

Now all are graduates and professionals in their own respective industries, bringing in varying expertise and artistic knowledge to ROOD - from graphic design to television production.

Shang Salah:
London-based Kurdish-Iraqi creative producer, director, researcher, and writer She works in documentary Television and as an independent producer, director and writer. With ROOD she produces and directs editorials, zines, films, audiovisual projects, and curated events. With a passion for archives, SWANA stories and the wider urban culture scenes, her work merges a documentary research background with a collaborative multimedia attitude.

Diego Castillo:
Diego Castillo (Deiggo Studio) is a South London-based graphic designer from Madrid whose creative practice is founded on being experimental in approach, bold in visual choices, and practical in the understanding of how design can be used to achieve and communicate meaningful stories. Constantly pushing personal boundaries and creating visually effective pieces that explore concepts related to personal taste, media literacy and consumption.

Danaia Konstantinova:
Danaia is a London-based cinematographer and photographer with a passion for analogue and film mediums. Her work is characterized by an experimental style that reflects her distinctive approach to storytelling. With experience in the lighting and camera department on various film projects and commercials, Dana brings a keen eye for detail and a deep understanding of the technical aspects of cinematography.

Clyde Cepeda:
Clyde Cepeda is a Filipino director and writer based in England, whose work delves deeply into themes of memory, the human psyche, and more. His diverse portfolio spans both fiction and non-fiction, as well as music videos, fashion films, and other creative media. Constantly honing his craft, Clyde is committed to elevating the quality of his work through collaboration with fellow creatives and others.

He holds a Bachelor of Arts in Film Production from the University for the Creative Arts and is a co-creator of the art collective ROOD, where he contributes to the group's movement, event organization, and promotional efforts.

Contact:

 Want to join the ROOD team or have a project idea you want to work on together?

Drop us a message at @rood.collective or send us an email at roodcollective@gmail.com


Press Features:


©ROOD COLLECTIVE
CREATING TOGETHER
2024